Average User App Management: Beats iTunes :-)
From the reviews, this app seems to be a source of frustration for IT staff, however, I downloaded it to install a tvOS beta. I discovered that I could access my iOS purchased apps, installed or not, in a much easier way than before from both my Mac and iPhone. Previously on my Mac, I could sift through purchase history in iTunes by date and invoice, non-sortable, non-searchable. On my iPhone, I can access ‘purchased apps/not on device’ and get a non-sortable list by purchase date that can’t be searched. With Apple Configurator my purchase history is presented in a standard file selector window that can be sorted by app name, purchase date, release date, device type, seller, genre — and — from that window I can select apps to install. From a user’s perspective, this is much more useful than the normal ways of doing this. If I had to manage a large number of company devices, I might feel differently — but for my limited needs I find this app very useful.
chazview about Apple Configurator